Challenge Agro UP! Grow your ideas

AGRO UP! Grow your ideas | Turn your idea into a new Startup

Telefónica, through its Open Innovation Campus initiative, and together with Menttoriza, offers you this opportunity if you are looking to create a new startup with your idea or proposal on AgroTech innovation solutions.

AI as a driver for innovation in the primary sector bursts into "Agro UP! Make your ideas grow".  

After the stage of analysis and selection of finalists, and the second phase of mentoring and training developed during these eight months with the selected teams, La Cabina, Telefónica's technological inspiration space, was the setting for the Demo Day & Showcase:  

First team Optimus Silva from Dendron Soluciones (Cuenca) was awarded the first prize for its innovative contribution to solving complex environmental issues. Second place went to Ecoai Lab, a Valencian project that is committed to automating agricultural production predictions and optimising water use.   Special recognition went to a project from Cuenca, Tecno Bosque, which uses drones and advanced technology to apply flame-retardant substances to prevent fires in forest and urban environments; and special mention also went to Abastores, a startup from Toledo, whose proposal presents an online market for agricultural raw materials. 

In addition, the Showcase offered us the presentation of BIOMAD, a solution for the management, recycling and use of organic waste from farms and its conversion into "bioplastic" and the proposal of Agrolomedatech, with the development of a fibrotextile pipe.

Testimony of the expert jury

We all need a more sustainable, efficient and healthy agricultural future.

• The AgroUP! Challenge will explore, select and accelerate finalist PMV ideas, prototypes and projects that improve and evolve current systems.