Open Innovation Campus

Digital Life

AI experience design in video calls

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Area of development

Challenge aimed at Industrial Design or Interaction Design profiles with high curiosity for the technical part or development knowledge.

It is important to have a research profile and the ability to adapt to different technologies and tools.

Challenge Intro

New technologies that enable real-time information analysis, environment recognition, or recognition of gestures and expressions, can play an important role in turning these virtual relationships into something closer to the human being.

A large part of human interaction today takes place on devices, screens or virtually in general.

New technologies that allow the analysis of information in real time, environment recognition, or recognition of gestures and expressions, can play an important role in converting these virtual relationships into something closer and more similar to what would be a face-to-face conversation. This can be used to achieve more human, accessible and real virtual interactions, generating greater emotional connection or interaction between members.

Challenge Description

The main objective is to design an experience that demonstrates how to innovatively complement a video call with real-time analytics resources.

Objectives:

  • Evaluation of existing solutions, identifying their strengths and limitations.
  • Investigation of the main challenges currently faced by users: lack of attention and interaction or closeness and emotions.
  • Analysis of emerging technologies: LLMs, Virtual Reality, voice assistants, gesture and expression recognition or real-time text and image analysis.
  • Ideation around a chosen idea.
  • Mainly design prototypes that defend the idea in the most practical way possible.

We will give special importance to the approach, limitations and technical variables that may appear during the project.

Who is challenging you?

Telefónica's Industrial Tutors accompany you in the development of the TFG/TFM, providing their real vision of the industry. They will share their knowledge and experience, offering you feedback so that you can develop a project with an innovative impact.
Laura Reyes Sanz

Laura Reyes Sanz

Digital Life Disruption Lab - Discovery / Telefónica Innovación Digital