Digital Life
Resources
- Audiovisual industry reports (CNMC, ICAA, EGEDA, Creative Europe).
- OTT platforms and their business models.
- European and Spanish regulations.
- Academic papers on AI applied to audiovisual media.
Thematic Context
Challenge aimed at students of Computer Engineering, Multimedia, Audiovisual Communication, or master's degrees in Big Data/AI with an interest in creative and legal applications of AI.
Intro
AI is making waves in the audiovisual industry: script generation, automatic subtitling, dubbing with synthetic voices, assisted editing, and predictive audience analysis.
These tools promise efficiency and cost savings, but they also raise legal, ethical, and labor dilemmas.
Challenge Description
This challenge proposes exploring how AI tools impact audiovisual production and what implications they have for creativity, accessibility, regulation, and business models.
Objectives:
- Research AI tools applied to scriptwriting, editing, dubbing, and subtitling (e.g., Runway, Papercup, Respeecher).
- Analyze perceived benefits and risks in the audiovisual industry (productivity, employment, ethics).
- Study regulatory frameworks and current debates on copyright and the use of AI in content.
- Identify best practices for integrating AI into creative processes.
- Propose a framework for the responsible adoption of AI in audiovisual production.
Final project:
Study of AI tools applied to audiovisual production, with a critical evaluation of benefits, risks, and proposals for responsible adoption. Provide a reference framework for integrating AI into creative workflows in an ethical and efficient manner.
