New challenges for digital communication

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Finalized

Resources

You will have several studies of market trends of sectors and consumers in the digital area.

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Temática

Challenge oriented to students in their last year of undergraduate (preferably 4th grade) or postgraduate studies related to marketing, communication and/or advertising.

Introduction

We have been talking about digital transformation for almost a decade now, but to what extent have we stopped transforming and is it no longer a revolution, what are the next steps?

Challenge raised

Research, analysis, studies (quantitative, qualitative) and to obtain conclusive results of utility and interest.

We will seek to analyze a digital marketing context: websites, social networks, consumer studies, market trends, and we will see what the current situation is and how it will evolve over the next 5 years:

Objectives of this project:

Initial analysis: Studies already published.
Conclusions.
Qualitative studies.
Presentation of report with the results, after the analysis and the main conclusions of the main hypothesis.

Who is challenging you?

Telefónica's Industrial Tutors accompany you in the development of the TFG/TFM, providing their real vision of the industry. They will share their knowledge and experience, offering you feedback so that you can develop a project with an innovative impact.

Sergio Lax Vega

Product Management - J. Promotions B2C / Telefónica Spain