Digital Marketing Specialist
Description of the team offering the internship
In the Digital Growth area, we are in charge of the commercial dynamization and go-to-market that helps to boost digital projects and businesses of Telefónica Innovación Digital, defining strategies and executing performance marketing actions: from digital advertising to CRO and marketing automation dynamics.
What will you learn during your internship with us?
As part of the Digital Growth team, you will be part of our growth dynamics, which include the definition and execution of digital marketing actions of all kinds: own channels (emailings, push notifications, newsletters...), digital advertising campaigns in Google Ads or Meta and a long etcetera. However, one of the most important channels are the social profiles of our projects (fanpages on Instagram, Facebook, X...) so community management will be one of the keys in your day to day.
Training and skills you will need to develop this internship
We are looking for a person with some experience in social media management, managing social profiles on platforms such as Facebook, Instagram, X, LinkedIn, etc. You understand how these platforms work, including algorithms, publishing tools and metrics analysis. We also value the ability to create and manage campaigns on owned media (email marketing, push notifications, SMS...) and who are famliar with platforms such as MailChimp, Moengage, Braze or similar. The person filling this position should have excellent communication skills, the ability to work in a team, good time management and prioritization skills. Finally, managing social media requires empathy, understanding the needs and concerns of the audience and building positive relationships with followers.